case study

ChemistryCan deliver on the Green Deal

the challenge

In 4 separate digital illustrations show how chemistry delivers on the Green Deal

The chemical industry is one of the largest and most diversified industries in the world and supplies almost all sectors of the economy. A such, to deliver on the EU Green Deal is not a standalone exercise. For Cefic, raising awareness and helping to promote stronger opportunities for sustainable chemistry in the EU is a priority. Our expertise was required to visualise in just 4 illustrations the focus of the whole industry under the EU’s Green Deal: climate neutrality, circular economy, quality of life and scaling up tech.



The process

Our experience in the chemical industry and the supply chain proved valuable in the initial phase of the project. We have gathered research on the chemical industry and Cefic’s initiatives on sustainability (ChemistryCan) as well as the EU’s Green Deal proposals. The conclusions of our research allowed for a good grasp of information and prepared the next phase of the project.


visual solutions

Animated illustrations + digital + social media 

The design concept was developed around 4 different shapes to highlight the 4 different industry priorities under the EU’s Green Deal: 1) Chemical flask for climate neutrality, 2) Circle for economic circularity, 3) Heart shape for quality of life and 4) Hexagon shape for scaling up tech. 

Each shape contains an illustration that shows how chemistry contributes to the EU’s Green Deal. As part of the marketing campaign, the animated illustrations are used on the website and on social media.

Going climate neutral
Driving the circular economy
Enhancing the quality of life
Scaling-up digital tech

More work


2021 Annual Convention: for a sustainable food future system


Mapping the bio-based potential in EU Member States