case study
FEBA 2021 Annual Convention: for a sustainable future food system
the challenge
Develop FEBA’s 2021 Annual Convention visual identity and implement a communication campaign
FEBA is a growing network of food banks whose mission is to contribute to tackling food insecurity in Europe, through food waste prevention and the call for solidarity, by supporting and developing food banks in countries where they are most needed. 2021 can be regarded as a turning point for our food system, with the issue going beyond ‘business as usual’ and rising to the top of the political agenda.
Our support was required to develop the visual identity of FEBA’s 2021 Annual Convention and together to implement several digital communications materials.
Strategy
The process
The experience of having worked with with FEBA for a number of years proved invaluable. FEBA’s membership impact towards a sustainable future food system is highly significant.
We also conducted additional research beyond Europe in terms of sustainable initiatives in the food supply chain.These two elements provided us with a solid starting point to create the Convention’s visual identity and implement the communication plan.
visual solutions
Event visual identity + digital illustrations + social media
The visual identity was developed around the theme of solidarity as the driving force behind a sustainable future food system. This was depicted visually as hands held together. This symbol was used on all illustrations we developed for the communication & marketing of the event such as email signatures, web illustrations, social media visuals, etc.
Additionally, we have used icons to visually highlight FEBA’s model for a sustainable food system: 1) access to food & food security, 2) impact of food banks & food donation, 3) Access to dialogue at the global level, and 4) sustainable planning for the future.
More work
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