Mapping the bio-based potential in EU Member States
Visualise in several interactive publications the bio-based potential of EU Member States
The Bio-based Industries Consortium (BIC) is a European non-profit organisation that brings together actors from different sectors and disciplines to establish a pan-European circular bio-based industry. Our expertise was required to visualise a series of country reports that map the bio-based potential in EU Member States and identity new opportunities for green and sustainable growth.
We have been working with BIC on various visual communications projects for several years which helped our understanding of BIC’s mission to create a circular bioeconomy ecosystem through innovation, investments and know-how. It was essential that we were successful in visually translating this message.
We conducted an audit on the content provided, evaluated the primary sources and the reliability of data. Once completed we were ready to create a unique visual identity and design the visual content.
Information design + data visualisation + digital + social media
The visualisation process involved several steps: 1) visual identity consistent across all the country reports, 2) customised information design and 3) the correct use of charts that fitted the data. As part of a consistent visual identity, we created a series of icons, illustrations and visuals that help the audience navigate rich content. It was essential that the visuals and the content were in perfect balance. Equally as essential were impactful data visualisations. We paid closer attention to choosing the right chart type to visualise the data, chart settings, labeling and use of typography and colors to highlight the right messages.
As part of the project, 4 interactive country reports were produced (Portugal, Lithuania, Latvia and Estonia) as well as several visuals for social media communication.