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Workshops

Turn content into audience-ready messages

We offer two half-day workshops to help your team communicate with more clarity and impact.
One is for technical or policy staff explaining complex topics. The other is for communications staff using LinkedIn for policy outreach.
Visual metaphor showing a central decision point and multiple content flows leading to audience-ready messages, used to illustrate dotinfographics’ policy storytelling workshops.

Say it Simply: Explaining complex topics without dumbing them down

Who is it for:

Staff working in EU institutions, trade associations, or NGOs who deal with technical or regulatory topics and need to explain them clearly to policymakers, Member States, or external stakeholders.
 
This workshop is useful when your team is:
  • Drafting a staff working document, position paper, or explanatory note
  • Preparing slides or speaking points for a public event or internal meeting
  • Writing web content about complex policies or initiatives
  • Turning a technical annex into a summary that others can understand and use

What it covers:

  • How to translate technical language into audience-ready messages
  • How to structure documents and presentations so they flow and are remembered
  • How to adjust tone and format depending on the audience
  • How to use visuals to support understanding without overloading

Format:

Half-day, in-person workshop delivered at your office. We work with a real draft that your team is preparing, such as a slide deck, memo, background note, or report.
 
Designed for small groups of up to 6 participants with backgrounds other than communications.

 

Why it matters:

Teams working on technical content often face delays, last-minute edits, or feedback loops that make it harder to communicate effectively. This workshop helps your team communicate clearly, without oversimplifying, and brings internal alignment on how to explain complex topics.

What you get:

  • A sharper version of your draft
  • A shared approach for translating complexity into clarity
  • Repeatable techniques your team can apply across future work
Get in touch

Make it matter: using LinkedIn for policy outreach

Who is it for:

Public affairs and communications staff working in EU institutions, trade associations, or nonprofits who want to use LinkedIn to connect with policymakers, partners, or potential members.
 
This workshop is useful when your team is:
  • Preparing to launch a new policy initiative, report, event, or campaign
  • Trying to engage with institutional audiences but getting little response
  • Unsure how to write posts that support outreach goals
  • Planning to coordinate posting across multiple team members

What it covers:

  • What outreach really means in the EU policy space
  • How to move from visibility to engagement
  • What type of content resonates with your audience
  • How to structure posts, reframe updates, and write with intent
  • A short audit of your team’s LinkedIn activity

Format:

Half-day, in-person workshop delivered at your office. We work with your upcoming campaign, content calendar, or recent posts.
 
Designed for small groups of up to 6 participants involved in public affairs, policy, or communication.
 

Why it matters:

Posting more or relying on AI will not lead to real engagement. This workshop helps your team move beyond quick tips and focus on what actually works. It shows you how to use LinkedIn to start conversations with the people you need to reach.

 

What you get:

  • A tailored outreach plan for your next campaign or key topic
  • A shared understanding of what makes LinkedIn content effective in your context
  • A more confident and consistent presence across your team
Get in touch
Map of EU vehicle data regulations showing how more than 20 laws relate to the European Data Union Strategy for the automotive sector.
Illustration showing growth in online shopping in the EU with figures on internet users buying online, used to explain rising exposure to counterfeit products.
Bio-based Innovation Student Challenge Europe 2026 leaflet designed for BIC, showing the competition overview and timeline on a tablet screen.
Infographic showing how copper contributes to the EU’s circular economy, including recycling, energy, transport, and resource flows.
Diagram showing how food and drink manufacturing fits into a circular economy, from farming and ingredients to consumers, waste prevention, and recycling.
Infographic explaining nickel availability, mining, recycling, and its role in Europe’s circular economy and future supply.
Tablet showing FEA’s social media brand guidelines with typography, colours, illustration styles, and layout examples.
Visual explaining how patients are placed at the centre of clinical trials, created for the European Patients’ Forum.

Have more questions?

These are in-house workshops delivered to your office. Each session is for your organisation only, with up to 6 participants from your team.

  • Say It Simply is designed for technical and policy staff working on complex or regulatory topics.
  • Make It Matter is for communications and public affairs teams who use LinkedIn for outreach.

Yes, if you have two separate groups. For example, your technical team in the morning and your comms team in the afternoon. We’ll tailor each session accordingly.

Nothing on your end. No prep is needed. Before the workshop, we’ll schedule a short briefing call to understand your context and decide together what materials to review. This helps us tailor the session to your team without adding extra work.

Yes, especially for small teams. With fewer people, every message matters more. These workshops help reduce back-and-forth, improve confidence, and save time.

Yes. Some teams follow up with 1:1 advice, content reviews, or extra sessions. We can also design custom workshops around specific challenges your team faces. Just let us know what you need. We will suggest what fits best.

Better stories start with shared understanding

Let’s design a workshop that helps your team communicate with more impact.

Let's talk