Communication Design

Design for policy communication

Policy-focused design across formats. Based on message, not trends.

From content to design

In EU policy communications, design is rarely the starting point. Sometimes there is a draft. Sometimes just an idea.
 
Often, it is a mix of slides, notes, and content pulled from different places.
 
We help shape what is there. And turn it into visual materials that support the message. We use our Narrative Driven Design (NDD) model to align message, story, and visuals.
Diagram showing the Narrative-Driven Design model aligning message, story, and visuals.

What is the Narrative-Driven Design?

Clear communication needs more than visual design. It starts with a clear message. It builds on a story that flows. It ends with visuals that support both.
 
Our Narrative Driven Design (NDD) model brings these three elements together. We apply it whether we are designing a digital report, a one-pager, or a full outreach campaign.

How it works?

We work in three steps.

Shape the narrative

Clarify what you are saying, why now, and why it matters.

Build the story

Structure the message so it flows across audiences and formats.

Design the visuals

Create materials that support clarity, engagement, and trust.

Visual communications solutions

We design for where your content needs to work. On paper, on screen, in meetings, and online.
Icon representing a digital publication with visual and clickable elements

Digital publications

Turn long reports and briefs into user-friendly formats.

Icon of a folded leaflet with text and quote mark

Print materials

Leaflets, brochures, and one-pagers that get to the point.

Icon with stylised graphs and grid lines to represent visualising complex data

Infographics & data viz

Visuals that explain, not just decorate.

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Web design

Layouts that help readers follow your message.

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Animations

Short videos that explain, highlight, or show progress.

Icon of a post layout with chart and speech bubble, styled for social media

Social media campaigns

Story-led content and visuals for policy relevance.

Why it matters?

Visuals are never neutral. They shape how people see your message, how they feel about it, and whether they trust it. 

In EU policy, where every message carries weight, visual storytelling helps you guide attention, build understanding, and show where your organisation stands. It brings structure, emotion, and clarity to content that often feels complex or distant. 

We design with this in mind, so your message does more than inform.

Have more questions?

Yes, and that’s often the best time to start. We can help shape the structure, message, and format when we come in early. Less rework, less back-and-forth feedback, less wasted time.

Yes. We help with the message, structure the story, and find the right format to bring it to life. For example, if you’re planning a social media campaign, we can develop the narrative, create the content, and design the visuals. What we don’t do is write technical reports from scratch. But if you have the substance, we help turn it into something people can follow and act on.

Of course. You don’t need to know if it’s an infographic, leaflet, or slide pack. You just need to know what you want to achieve. We’ll take it from there.

We don’t cut. We clarify. We work with your team to keep meaning intact while making the message easier to follow.

No, if you want visuals that support your message, clarify your point, and help your audience engage, then no, it’s not enough. We go beyond design. We align the message, the story, and the visuals so everything works together with purpose. 

If your content is ready to be visualised, then yes. We won’t waste time. We’ll tell you upfront what’s realistic and keep the process focused.

Good design doesn’t simplify your message. It makes it easier to see.

Let’s talk about how structure and visuals can help others grasp what you already know.