Impact Review
Replace guesswork in your policy communications
An independent check on your message, stories, visuals and formats. We look across publications, websites, campaigns and more. You get clear advice on what to adjust and help to put it into action.
What we look at
- Whether the message is clear and policy-relevant
- Whether the story holds together across materials
- Whether the visuals support,dilute or distract from your goals
What we've reviewed before
We’ve helped EU institutions and associations review:
- Policy briefs and advocacy campaigns
- Annual reports and strategic publications
- LinkedIn content and social media presence
- Stakeholder presentations, and event materials
- Websites and landing pages
What to expect?
You get:
- A short, focused report
- Specific suggestions on what to adjust, improve, or drop
- A 1:1 session to walk through the findings and next steps
When to get an Impact Review?
- You know something does not work, and want advice on what to change
- You’ve had team changes or shifting priorities
- You’re preparing for a launch, or reviewing something that underperformed
- You want a regular check-in to keep things aligned
Does it sound familiar? Let’s talk.
Have more questions?
How do you run the Impact Review?
We look at your communications the way your audience would. We check what’s clear, what’s confusing, and what’s missing. That might mean reviewing your reports, LinkedIn posts, website, or onboarding emails.
Is this based on qualitative or quantitative data?
It’s primarily qualitative. This expert review focuses on how your communications are structured, how clear the message is, and whether the visuals support it. We can also bring in quantitative data like clicks or engagement for websites or social media to back it up when useful.
Do you use dashboards or tracking tools?
No. The audit is not about heat maps or traffic charts. It’s a clear, outside review of your communications by someone who understands policy audiences and how they take in information.
How long does it take?
It depends on how much you want us to review. A focused audit can take two weeks. A deeper one takes longer. We agree on timing up front and keep it realistic.
What should we do with the results?
Talk about them. Share the findings internally. Decide what’s worth acting on and who needs to be involved. That conversation is where momentum starts. Without it, nothing moves.
We’re a small team. Will this give us more work?
No. The recommendations we provide are not something extra for your to-do list. We help you see what matters and where to focus. And if you want support to carry it forward, we are here to help.
