case study

European aerosol production

the challenge

Visualise the Annual Report and the European aerosol production data

The European Aerosol Federation (FEA) is releasing every year an Annual Report and a set of market data, a project that we are supporting for several years. The project is both exciting and challenging because it requires a combination of creative artwork, data accuracy and visualization of technical content. Our expertise was required to visualise and deliver several materials including interactive documents, a presentation slide deck, infographics and social media visuals.

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Strategy

The process

The starting point of the project was the analysis of the draft and audit of aerosol production data. Once completed, we were ready to kick-off the creative process, design artwork and visualise data. The design concept developed was consistent with other FEA communication materials released, as well as with the overall visual identity.

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visual solutions

Interactive publications + data visualisation + infographic + presentation slide deck + social media

Additionally, we developed further the visual identity as we decided to use icons and infographics. The addition of charts to visualise data also required a consistent stylistic identity. Illustrations and content quotations were used to highlight technical and key messages. As a result, we managed to successfully integrate previous creative work while integrating some originality into the new design.

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