case study

Cocoa supply chain

the challenge

Visually illustrate the cocoa supply chain in Ghana and Côte d’Ivoire

The European Cocoa Association (ECA) was founded with the aim of responding to several issues impacting the European cocoa sector. ECA represents a bridge between the EU and cocoa producing countries. The EU is the largest importer of cocoa from the world’s largest producing countries. Our expertise was required to visually illustratethe supply chain in two countries.

illustrations drawings


The process

The ECA expert team provided a deep insights into cocoa supply chain in Ghana and Côte d’Ivoire. Initial research was conducted by our team to evaluate current information and industry best practices. The findings and additional input led to mapping of the cocoa supply chain and then to information design.


visual solutions

Illustrations + information design 

With the cocoa supply chain in place, we began the creative process. Hand-drawn illustrations were used to capture the unique aspect of the supply chain. Each illustration complemented each other in the infographic. The information and the design balanced each other to provide the viewer with a closer understanding into a complex supply chain. The infographics were formatted as A4 to allow use for various communication channels.


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