BIC is a non-profit organisation set up in Brussels in 2013. BIC represents the private sector in a Public-Private Partnership (PPP) with the European Commission, also known as the Bio-based Industries Joint Undertaking (BBI JU). This public-private partnership aims to invest € 3.7 billion in bio-based innovation between 2014 and 2020.

We were tasked with the development of a small format publication to explain the main reasons to join BIC. The result is a go-to leaflet that visually introduces the organisation, types of membership and main benefits.