Sustainability and climate change present increasing challenges for policy makers, businesses and society. Regulators are adopting policies intended to break the link between economic growth and the use of natural resources. Industries are making new products and systems that need less building block materials, but still satisfy customer expectations.
We were tasked with creating an infographic to show how copper supports the EU’s circular economy. Following extensive research and paying particular attention to Ellen MacArthur’s Foundation circular economy System Diagrams, we developed a simple concept. The focus was on the three pillars – make-use-reuse with copper at its core.