Is your visual identity ready for the digital age? Are you moving from print to online and on site communications? Is your visual language sending the right messages? How consistent is your visual communication?

 

Traditional visual identities include information on logo, use of colors, typography and so on. To a certain extent it goes further into tone of voice and use of images.

 

But is that enough?

 

How does it translate into the way we communicate today? What about the digital space?

 

77% of us prefer a combination of content delivered as images, videos or interactive content.

 

It’s no surprise that increasingly organisations are choosing different channels to market and communicate their messages. They use infographics, produce interactive publications, engage in social media, deliver online campaigns and prioritise email marketing.